Selling
Custom Marketing Plan
I have developed a comprehensive 25 point marketing plan designed to ensure you get top market value for your home. You'll know exactly where I spend my time and marketing dollars!
- Walk through your home to evaluate condition, layout, features and upgrades.
-
Personally preview comparable active listings in your neighborhood.
- Prepare a
Comprehensive Market Analysis (CMA) to establish market value.
- Prepare and
explain the listing agreement, forms and necessary addendums.
- Hire professional cleaning
service.
- Hire professional photographer.
- Offer staging advise or help hire a
staging company if necessary.
- Place "For Sale" sign, additional signage and keybox on property.
- Install flyer box with COLOR flyers
of your home & often a 4
page glossy brochure.
- Create customized neighborhood Home Book.
- Create a personal property website on JohnLScott.com.
- Schedule & hold property
for MLS Real Estate Agent tour.
- Place listings on websites such as Craigslist, Trulia, Zillow, Google &
more.
- Mail color "Just Listed" postcards with photos to your
neighborhood.
- Host public Open Houses on weekends.
- Advertise open houses on multiple real estate websites.
- Obtain instant agent feedback via Home
Feedback service.
- Contact you
at least bi-weekly with a written progress report.
- Review marketing activities
and market conditions with seller.
- Pre-qualify potential buyers.
- Present and discuss all offers with owners.
- Negotiate the transaction with
the buyers agent.
- Prepare an "Important Dates" schedule to outline the
closing process.
- Manage and finalize the closing.
- Aid sellers with closing documents and
Settlement Statement.
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