Selling
Custom Marketing Plan
I have developed a comprehensive 25 point marketing plan designed to ensure you get top market value for your home. You'll know exactly where I spend my time and marketing dollars!
  1. Walk through your home to evaluate condition, layout, features and upgrades.
  2. Personally preview comparable active listings in your neighborhood.
  3. Prepare a Comprehensive Market Analysis (CMA) to establish market value.
  4. Prepare and explain listing agreement, forms and necessary addendums.
  5. Hire professional cleaning service.
  6. Hire professional photographer.
  7. Help stage home if necessary.
  8. Place "For Sale" sign and keybox on property.
  9. Install flyer box with COLOR photos of home.
  10. Create customized neighborhood Home Book.
  11. Create personal property website.
  12. Schedule & hold property for MLS Real Estate Agent tour.
  13. Place listings on websites such as Craigslist.com.
  14. Mail color "Just Listed" postcards with photos to your neighborhood.
  15. Place Open House ad in Sunday Seattle Times.
  16. Schedule/hold Open Houses for general public.
  17. Obtain instant agent feedback via Home Feedback service.
  18. Contact you at least bi-weekly with a written progress report.
  19. Review marketing activities and conditions with seller.
  20. Pre-qualify potential buyers.
  21. Present and discuss all offers with owners.
  22. Negotiate the transaction with the buyers agent.
  23. Prepare an "Important Dates" schedule to outline the closing process.
  24. Manage and finalize the closing.
  25. Aid sellers with closing documents and Settlement Statement.
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