Selling
Custom Marketing Plan
I have developed a comprehensive 25 point marketing plan designed to ensure you get top market value for your home. You'll know exactly where I spend my time and marketing dollars!
  1. Walk through your home to evaluate condition, layout, features and upgrades.
  2. Personally preview comparable active listings in your neighborhood.
  3. Prepare a Comprehensive Market Analysis (CMA) to establish market value.
  4. Prepare and explain the listing agreement, forms and necessary addendums.
  5. Hire professional cleaning service.
  6. Hire professional photographer.
  7. Offer staging advise or help hire a staging company if necessary.
  8. Place "For Sale" sign, additional signage and keybox on property.
  9. Install flyer box with COLOR flyers of your home & often a 4 page glossy brochure.
  10. Create customized neighborhood Home Book.
  11. Create a personal property website on JohnLScott.com.
  12. Schedule & hold property for MLS Real Estate Agent tour.
  13. Place listings on websites such as Craigslist, Trulia, Zillow, Google & more.
  14. Mail color "Just Listed" postcards with photos to your neighborhood.
  15. Host public Open Houses on weekends.
  16. Advertise open houses on multiple real estate websites.
  17. Obtain instant agent feedback via Home Feedback service.
  18. Contact you at least bi-weekly with a written progress report.
  19. Review marketing activities and market conditions with seller.
  20. Pre-qualify potential buyers.
  21. Present and discuss all offers with owners.
  22. Negotiate the transaction with the buyers agent.
  23. Prepare an "Important Dates" schedule to outline the closing process.
  24. Manage and finalize the closing.
  25. Aid sellers with closing documents and Settlement Statement.
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